Top Benefits of High Quality Written Content in Social Media Marketing

by Karl Smerecnik on March 15, 2014

Managing social media pages can be stressful. A constant need for written content and interesting topics drives most social media managers insane fairly quickly.

However, investing in an outsourced writer or hiring a content creator altogether can prove very lucrative in the long run. What are some of the most important benefits of high quality written content in your social media marketing?

1. Increased Brand Awareness

Brands that exist on social media live and die based on their following. The more followers and activity you have, the more you will attract on top of that. However, brands, companies and individual content creators that don’t invest into written content won’t share the same success.

Brand awareness is important in making sure that you are heard of in your niche’s social circles and blogs. If people are aware of you, they will come looking for you. There is no better way to achieve that than by creating engaging written content for them to digest and discuss.

2. Higher Page Traffic

Generating traffic is important whether you are on social media or an independent domain. Platforms such as Facebook and Twitter often place trending pages into their automated marketing banners for users to see.

Creating and posting regular written content can ensure that people click on your page and engage with said content. This creates traffic that creates “friction” with the social media platform you are using. The more people you engage, the higher your overall traffic will be, which is why written content makes a huge difference.

3. Increase in Followers

Creating interesting written content is a great way to attract new followers altogether. By introducing new and engaging topics that are relevant to your niche, you will effectively broaden the demographic you work with. Even if the main though of your content is “I should find someone to do my research paper for me”, you will still find many people interested in what you have to say.

Simply put – people like to see diverse and exciting content on their social media platforms. Whether you opt for articles, top ten lists, inspirational opinion pieces or something else entirely doesn’t really matter. All that matters is that you create quality content with fresh ideas and firm opinions.

4. Follower Comments and Feedback

The best way to iterate and expand on your products and services is by implementing customer feedback. There is no easier or faster way of gathering feedback than by introducing that element into your social media channels. The articles and blog posts you write can include calls to action that will ensure a rise in activity among your readers.

The more provocative and honest you are with your followers, the more likely they will be to reach out and talk to you. Comments and suggestions you gather from your content can prove to be of tremendous help in your brand’s further development – it all depends on the type of written content you use to start the spark.

5. Chance of Going Viral

Creating viral content is a topic in and on itself. However, by writing high quality content that corresponds with current trends and requests, becoming viral isn’t an impossible task. Viral content can be defined as content that is shared and talked about across different platforms regardless of where it originated.

By posting your content on social media, you effectively qualify as a potential candidate for becoming viral. Coupled with high quality content that resonates with your audience, this can prove to be a great mixture of exposure and quality for the same price.

6. High Return on Investment

Every content creator and company worries about RoI – and for a good reason! There is no point in creating content if it costs you more than it gains. Writing content of a higher-than-average quality can ensure that your money is well spent. Writers that charge more usually offer more as a result.

Things such as SEO optimization and formatting might seem like small nuances until you see what your content looks like without them. High quality written content always yields a positive RoI, and with continued investments, you will see growth and expansion happen organically.

In Summation

Opting to create high quality content instead of average social media posts might seem like a no brainer. However, content of higher quality requires more work and polishing as a result. Weigh your options and think about bringing aboard a specialized writer that can help you. Having another set of hands on board is always a good idea when dealing with social media platforms and content marketing.

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